II). In order for you to fully utilize our Site, enjoy the benefits conferred by our membership programme, receive updates (including your points accumulation and membership status) through your member account, participate in our promotions, receive our marketing materials, newsletters or updates for information and/or promotion regarding our services, products, the Mirrored Sites, the Mirrored Merchants and the Products (collectively “our Updates”), your Personal Data (as defined in clause 1.2 below) has to be provided to us, and we will need to keep and use your Personal Data in order to fulfil the purpose for which you have accessed our Site, subscribed to our Updates and/or engaged our services.
1. Types of Data Collected
1.1 When you visit our Site, engage any of our services, purchase any Product, and/or sign up for our membership, we collect Personal Data and Anonymised Data.
1.2 “Personal Data” refers to information with personal identifiers that can be used separately or collectively to identify an individual, such as name, address, NRIC number, mobile number, email address, birthdate, gender, residency status, bank account number and credit card details.
1.3 "Anonymised Data" refers to information that is not associated with or linked to your Personal Data and cannot be used to identify individual persons.
2. Collection of Anonymised Data
2.1 We collect Anonymised Data about you when you access or use our Site via the application of generally acceptable web technologies including but not limited to "web beacons", "cookies", "clear GIFs", "widgets", "online evaluations", "surveys", “HTML5”, and third-party web analytics such as "Google analytics" (collectively, “Acceptable Technologies”). This automatic collection of non-personal information includes (without limitation) collection of your IP Address, the web browser software that you used, the specific pages of our Site viewed by you, the Mirrored Sites that you view, and any other third party websites that you may have visited prior to our Site. Our purpose for the aforesaid collection of information is for us to understand the preference of our visitors and users so as to enhance and facilitate the ease with which you are able to access or use our Site.
2.2 As part of the Anonymised Data that we collect, when you access our Site via your mobile device, we will also collect information regarding the type of mobile device that you are utilising so that our Site can provide you with the version of our Site best suited for access via your mobile device.
2.3 If you do not consent to our collection of Anonymised Data, please adjust the settings on your computer, tablet and mobile device to block or disable our use of the Acceptable Technologies. In the event that you choose to access our Site without blocking or disabling or opting out of the Acceptable Technologies, such access by you will constitute your consent to our use of the Acceptable Technologies and our collection of information thereto.
2.4 To better assist you in understanding the generally accepted technology used in our collection of Anonymised Data:
2.4.1 “IP Address” refers to a number that is automatically assigned to your computer when you access the Internet. Under certain circumstances, your IP Address remains the same from browser session to browser session. However, in the event that a consumer Internet access provider is utilized, your IP Address will likely vary from session to session. We track IP Addresses solely in conjunction with session cookies to analyse the flow of webpages on our Site.
2.4.2 “Cookies” refer to small pieces of data that a website or web app sends to your computer’s hard drive or mobile device’s internal storage while you are viewing the said website or utilizing the said web app. Our Site utilises both session cookies (they expire the moment your Internet browser is closed) and persistent cookies (they will remain in your computer and your mobile device until you actively take steps to delete them) so as to provide you with a more personalised and interactive experience on our Site. By changing the options on your Internet browser and adjusting the settings in your mobile device, you can control whether to accept or decline cookies.
2.4.3 “Clear GIFs” refer to clear electronic images that are used to track your opening of webpages on our Site, your frequency of accessing specific Mirrored Sites, and your regularity in accessing webpages relating to certain categories of Products, for the purpose of allowing us to find out whether the content on Our Site and the Mirrored Sites appeal to you. Clear GIFs are also commonly known as "web beacons" and may be included on our Site and in conjunction with some of our services made available through our Site, which generally works in conjunction with cookies to identify users and user-behaviour. Some of our HTML based emails also utilize Clear GIFs in order for us to assess what are the emails we sent that have been opened and acted upon. Clear GIFs collect only limited data, such as a cookie number, the time and date of when a particular webpage on our Site is accessed, and a description of the webpage on Our Site in which the clear GIF resides. Such collected Anonymised Data helps us to determine the effectiveness of the way our webpages are arranged on Our Site, the display of Mirrored Sites via our Site, our modes of communications and promotional campaigns.
2.4.4 "Third-party web analytics" refer to services provided by third party service providers for the assessment, analysis, measurement and reporting of the behaviour of visitors to a website in order to assess and improve the effectiveness of the website. One of the most well-known third-party analytics service is "Google Analytics".
2.4.5 “HTML5 local storage” refer to caching services utilizing primarily a cache manifest file, which allows for storage of your preferences offline which will then be updated and synchronized when you go online.
3. Your Consent to our Collection, Retention and Use of Personal Data
3.1 In order for our Company to provide you with our services as well as to assist you in purchasing and receiving your purchased Products, you agree and consent to our Company collecting, using and retaining your Personal Data as follows:-
(i) When you sign up for our Updates, or you email us with any queries, you will be required to provide us with your Personal Data in order for us to add you to our mailing list, or to revert to your queries.
(ii) When you wish to use either our “Buy for Me” or “Ship for Me” services, you will be required to register a membership account with us, and we will require your Personal Data such as your credit card particulars and contact details in order to transact payment and to deliver your purchased Product. To that end, we will also need to disclose your Personal Data to online payment solutions providers, financial institutions, credit card associations, Mirrored Site Merchants, Mirrored Sites, and courier/freight companies.
(iii) When you register for a member account with us, in order for us to provide you with information that may be of interest to you, we may request for information on your payment mode preferences, shipping/delivery preferences, birthdate (for birthday promotions, if any), product-type preference, and other information relevant to our provision of Mirrored Sites and our logistics and agency services via our Site (“Your Preferences”). You can choose not to disclose Your Preferences to us, however, in the event that you do, such disclosure shall constitute your consent to us to send you information, updates, and promotions in relation to Your Preferences.
(iv) When you sign up for a membership account, you are automatically enrolled for our loyalty programme. We will require your Personal Data in order to keep a record of and provide you with the benefits that accompany our membership and loyalty programmes, including calculation of your accumulated points available for coupon redemptions and upgrading of your membership status (to VIP and SVIP, if applicable). Unless you terminate your membership account with us, we will keep your Personal Data for as long as you remain our member so that we can continue to provide you with the benefits available to all our members;
(v) When you use our “Buy for Me” or “Ship for Me” services, we will require your Personal Data in order to fulfil your instructions, including but not limited to placing orders on your behalf as your agent, transacting your purchases, delivering your purchased Products, and providing follow-up services; and
(vi) When you click on any of our Company’s Google ads or other internet based advertisements for more information regarding the Products, our services or our Site, we collect the Personal Data that you provide in order to follow up with you pertaining to your interest in the Products and/or our Site.
3.2 In addition, we will retain your Personal Data where necessary and for such duration as may be required in order for our Company to comply with applicable laws and regulations, assist in any legal investigations, meet the demands from any regulatory or law enforcement bodies, for utilization in legal proceedings, minimizing fraud, collection of debts, resolving disputes, identifying issues, enforcing contractual breaches and/or claiming for damages.
4. Disclosure of Personal Data
4.1 We may need to disclose your Personal Data to:
(i) third party service providers in order for us to facilitate your access to and use of our Site, for us to contact you as you may have requested via our our Site, for us to maintain and update your records to ensure that you receive the benefits of our membership and loyalty programme, and for us to provide you with any other perks accompanying your participation in our loyalty programme and/or promotional campaigns. The aforesaid third party service providers have a contract with us to perform the services necessary for you to use our Site, and receive Updates, and such third party service providers therefore include but is not limited to webhost companies, website maintenance companies, database storage companies, loyalty programme service providers, companies that assist to perform mass mailing on our behalf, etc.;
(ii) Mirrored Sites, and/or the Mirrored Site Merchants whom you have selected to purchase Products from, in order for your purchase orders to be processed, and your purchased Products to be delivered to you;
(iii) our book-keepers, accounting firms, audit firms, law firms and/or other professional advisory firms who are maintaining our records in accordance with legal requirements;
(iv) governmental, regulatory or law enforcement bodies who have a legal right to demand for your Personal Data;
(v) financial institutions, banks, online payment service providers, credit card associations, credit bureaus, and other third parties whose services are required in order for you to make online payment for your purchased Products and our service fees;
(vi) credit bureaus, credit rating agencies and fraud preventing companies for the purpose of minimizing fraudulent activities via your Personal Data (which may include information pertaining to your credit cards); and
(vii) our affiliated or related companies and/or third parties to whom we may sell, divest, transfer, assign, share or otherwise engage in a transaction that involves, some or all of our Company’s assets (which may include your Personal Data), in the course of a corporate divestiture, corporate restructuring, merger, acquisition, joint venture, bankruptcy, dissolution, reorganisation, or any other similar transaction or proceeding.
5. Transferring Personal Data out of Singapore
5.1 Pursuant to the purposes and activities as set out in sections 2 and 3 above, it may be necessary for us to transfer your Personal Data out of Singapore, in particular to online payment service providers and to Mirrored Site Merchants who are based outside of Singapore. You hereby agree and consent to the aforesaid transfer, on the understanding that the recipients[P2] of such Personal Data are also subject to applicable laws or contractual obligations similar to the obligations as set out in the Personal Data Protection Act 2012.
6. Accurate and Complete Personal Data
6.1 In order for us to provide you with our services, and to perform the activities as set out in sections 2 and 3 above, you warrant that the Personal Data that you provide to us is accurate, and that all Personal Data as may be relevant for that particular purpose/circumstance has been provided (for example, you must provide us with the correct delivery address in order for us to deliver your purchased Products to you).
7.3 The association of our Site with the Social Media Sites makes available certain features which when used by you, may result in information being made available from your accounts with the Social Media Sites to our Company. Such information which we collect about you shall constitute public information that is available in the general domain because such information was made publicly available by the Social Media Sites. Should you prefer that we do not collect your information from the Social Media Sites, please (i) do not use the features or links that associates our Site with the Social Media Sites; and (ii) adjust the settings in your accounts with the Social Media Sites to prevent the sharing of your information with our Site. Please note that our Company cannot control nor is our Company howsoever responsible for the sharing of your information by the Social Media Sites with third parties.